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DKE210515cider007 
 FREE PIC- NO REPRO FEE
21/05/2015
Michael O'Sullivan of The Secret Garden, Aidan Cotter of Heineken Ireland and Michael Cunningham of Costigan's Bar, pictured at The Secret Garden for the launch of Orchard Thieves Cider. Guests thieved a ticket to see Jape play a show stopping performance.
Picture: David Keane.
Press Release

Orchard Thieves’ Launch ‘Steals’ the Show with Jape

New cider, Orchard Thieves has arrived in Ireland and to celebrate, it invited 250 bold Corkonians to follow the paw prints to Cork’s boldest, one-night only bar, the ‘Den of Thieves’. Guests were invited to thieve some refreshingly crisp Orchard Thieves Cider and be entertained by world famous music talent, Jape.
The launch of Orchard Thieves in Cork was no ordinary night, from the minute guests entered the ‘Den of Thieves’, their boldness was rewarded as the bandit Gatekeeper provided them with dare cards. Those who were brave enough acted out the dares throughout the night!
The theme of mischief continued throughout the evening as guests were invited to share their most mischievous moments with Orchard Thieves via the #BeBold hashtag and an artist illustrated their tweets, live. If guests were not divulging their daring moments, they were getting up close and personal with a stranger in the photobooth, where they had to get snapped with a stranger.
Sharon Walsh, Marketing Director, HEINEKEN Ireland, said of the launch; “The Cork launch event was all about bringing our mischievous and bold personality to life, and rewarding the fans that were bold enough to take part. We were delighted to welcome Jape to the Den, he was the perfect addition!”

Orchard Thieves is a refreshingly new cider brand created by HEINEKEN Ireland. Crafted from the perfect mix of crisp and tart apples, Orchard Thieves has been designed specifically for Irish taste buds and is available on draught, in cans, pint bottles or 330ml bottles in bars and off-licences nationwide.

Fans can also try to thieve a pint of this distinctive cider online at www.denofthieves.ie where the mischievous fox will tempt you to #BeBold.

Twitter.com/OrchardThieves |Facebook.com/OrchardThievesIreland| www.orchardthievescider.com I #BeBold I www.denofthieves.ie
-ENDS-

INTERVIEWS: For interviews with Orchard Thieves Brand Managers or Marketing Director of Heineken Ireland contact: annmarie@thinkhouse.ie or amber@thinkhouse.ie

IMAGERY: High-res, print-ready imagery and social shots from the launch can be found at www.thinkhouse.ie/mediaroom

About HEINEKEN Ireland:

HEINEKEN Ireland is a wholly owned subsidiary of HEINEKEN N.V. the most international brewer in the world. Based in Cork since 1856, the brewery combines a long and proud brewing tradition with the most up to date technology and innovative marketing.

Today, HEINEKEN Ireland, whose operations include that of Northern Ireland, is the leading lager company in the Irish marketplace. HEINEKEN Ireland is committed to the responsible marketing and consumption of the brewery’s portfolio including Ireland’s No 1 lager, Heineken®, Desperados, Tiger, Coors Light, Fosters, Sol, Amstel Radler, Beamish Stout, Murphy’s Stout, and Beer Frontier our range of specialty beers, which includes Affligem, Paulaner, Moretti, Zywiec etc.

Orchard Thieves Taste Notes:
Orchard Thieves Cider has the perfect balance of sweetness and crispness, accentuated by vanilla notes to deliver a smooth long lasting apple finish. Orchard Thieves has an ABV of 4.5%.
dke210515cider006jpg 
 FREE PIC- NO REPRO FEE
21/05/2015
Aine Hayes of Rosscarbery, Kevin Long of The Lough and Douglas ladies Sara Hickey, Liv Welch and Orla Murphy, pictured at The Secret Garden for the launch of Orchard Thieves Cider. Guests thieved a ticket to see Jape play a show stopping performance.
Picture: David Keane.
Press Release

Orchard Thieves’ Launch ‘Steals’ the Show with Jape

New cider, Orchard Thieves has arrived in Ireland and to celebrate, it invited 250 bold Corkonians to follow the paw prints to Cork’s boldest, one-night only bar, the ‘Den of Thieves’. Guests were invited to thieve some refreshingly crisp Orchard Thieves Cider and be entertained by world famous music talent, Jape.
The launch of Orchard Thieves in Cork was no ordinary night, from the minute guests entered the ‘Den of Thieves’, their boldness was rewarded as the bandit Gatekeeper provided them with dare cards. Those who were brave enough acted out the dares throughout the night!
The theme of mischief continued throughout the evening as guests were invited to share their most mischievous moments with Orchard Thieves via the #BeBold hashtag and an artist illustrated their tweets, live. If guests were not divulging their daring moments, they were getting up close and personal with a stranger in the photobooth, where they had to get snapped with a stranger.
Sharon Walsh, Marketing Director, HEINEKEN Ireland, said of the launch; “The Cork launch event was all about bringing our mischievous and bold personality to life, and rewarding the fans that were bold enough to take part. We were delighted to welcome Jape to the Den, he was the perfect addition!”

Orchard Thieves is a refreshingly new cider brand created by HEINEKEN Ireland. Crafted from the perfect mix of crisp and tart apples, Orchard Thieves has been designed specifically for Irish taste buds and is available on draught, in cans, pint bottles or 330ml bottles in bars and off-licences nationwide.

Fans can also try to thieve a pint of this distinctive cider online at www.denofthieves.ie where the mischievous fox will tempt you to #BeBold.

Twitter.com/OrchardThieves |Facebook.com/OrchardThievesIreland| www.orchardthievescider.com I #BeBold I www.denofthieves.ie
-ENDS-

INTERVIEWS: For interviews with Orchard Thieves Brand Managers or Marketing Director of Heineken Ireland contact: annmarie@thinkhouse.ie or amber@thinkhouse.ie

IMAGERY: High-res, print-ready imagery and social shots from the launch can be found at www.thinkhouse.ie/mediaroom

About HEINEKEN Ireland:

HEINEKEN Ireland is a wholly owned subsidiary of HEINEKEN N.V. the most international brewer in the world. Based in Cork since 1856, the brewery combines a long and proud brewing tradition with the most up to date technology and innovative marketing.

Today, HEINEKEN Ireland, whose operations include that of Northern Ireland, is the leading lager company in the Irish marketplace. HEINEKEN Ireland is committed to the responsible marketing and consumption of the brewery’s portfolio including Ireland’s No 1 lager, Heineken®, Desperados, Tiger, Coors Light, Fosters, Sol, Amstel Radler, Beamish Stout, Murphy’s Stout, and Beer Frontier our range of specialty beers, which includes Affligem, Paulaner, Moretti, Zywiec etc.

Orchard Thieves Taste Notes:
Orchard Thieves Cider has the perfect balance of sweetness and crispness, accentuated by vanilla notes to deliver a smooth long lasting apple finish. Orchard Thieves has an ABV of 4.5%.
DKE210515cider006 
 FREE PIC- NO REPRO FEE
21/05/2015
Aine Hayes of Rosscarbery, Kevin Long of The Lough and Douglas ladies Sara Hickey, Liv Welch and Orla Murphy, pictured at The Secret Garden for the launch of Orchard Thieves Cider. Guests thieved a ticket to see Jape play a show stopping performance.
Picture: David Keane.
Press Release

Orchard Thieves’ Launch ‘Steals’ the Show with Jape

New cider, Orchard Thieves has arrived in Ireland and to celebrate, it invited 250 bold Corkonians to follow the paw prints to Cork’s boldest, one-night only bar, the ‘Den of Thieves’. Guests were invited to thieve some refreshingly crisp Orchard Thieves Cider and be entertained by world famous music talent, Jape.
The launch of Orchard Thieves in Cork was no ordinary night, from the minute guests entered the ‘Den of Thieves’, their boldness was rewarded as the bandit Gatekeeper provided them with dare cards. Those who were brave enough acted out the dares throughout the night!
The theme of mischief continued throughout the evening as guests were invited to share their most mischievous moments with Orchard Thieves via the #BeBold hashtag and an artist illustrated their tweets, live. If guests were not divulging their daring moments, they were getting up close and personal with a stranger in the photobooth, where they had to get snapped with a stranger.
Sharon Walsh, Marketing Director, HEINEKEN Ireland, said of the launch; “The Cork launch event was all about bringing our mischievous and bold personality to life, and rewarding the fans that were bold enough to take part. We were delighted to welcome Jape to the Den, he was the perfect addition!”

Orchard Thieves is a refreshingly new cider brand created by HEINEKEN Ireland. Crafted from the perfect mix of crisp and tart apples, Orchard Thieves has been designed specifically for Irish taste buds and is available on draught, in cans, pint bottles or 330ml bottles in bars and off-licences nationwide.

Fans can also try to thieve a pint of this distinctive cider online at www.denofthieves.ie where the mischievous fox will tempt you to #BeBold.

Twitter.com/OrchardThieves |Facebook.com/OrchardThievesIreland| www.orchardthievescider.com I #BeBold I www.denofthieves.ie
-ENDS-

INTERVIEWS: For interviews with Orchard Thieves Brand Managers or Marketing Director of Heineken Ireland contact: annmarie@thinkhouse.ie or amber@thinkhouse.ie

IMAGERY: High-res, print-ready imagery and social shots from the launch can be found at www.thinkhouse.ie/mediaroom

About HEINEKEN Ireland:

HEINEKEN Ireland is a wholly owned subsidiary of HEINEKEN N.V. the most international brewer in the world. Based in Cork since 1856, the brewery combines a long and proud brewing tradition with the most up to date technology and innovative marketing.

Today, HEINEKEN Ireland, whose operations include that of Northern Ireland, is the leading lager company in the Irish marketplace. HEINEKEN Ireland is committed to the responsible marketing and consumption of the brewery’s portfolio including Ireland’s No 1 lager, Heineken®, Desperados, Tiger, Coors Light, Fosters, Sol, Amstel Radler, Beamish Stout, Murphy’s Stout, and Beer Frontier our range of specialty beers, which includes Affligem, Paulaner, Moretti, Zywiec etc.

Orchard Thieves Taste Notes:
Orchard Thieves Cider has the perfect balance of sweetness and crispness, accentuated by vanilla notes to deliver a smooth long lasting apple finish. Orchard Thieves has an ABV of 4.5%.
dke210515cider005jpg 
 FREE PIC- NO REPRO FEE
21/05/2015
Tara Doyle of Ballinlough and Sarah McNulty of Parnell Place, having fun at The Secret Garden for the launch of Orchard Thieves Cider. Guests thieved a ticket to see Jape play a show stopping performance.
Picture: David Keane.
Press Release

Orchard Thieves’ Launch ‘Steals’ the Show with Jape

New cider, Orchard Thieves has arrived in Ireland and to celebrate, it invited 250 bold Corkonians to follow the paw prints to Cork’s boldest, one-night only bar, the ‘Den of Thieves’. Guests were invited to thieve some refreshingly crisp Orchard Thieves Cider and be entertained by world famous music talent, Jape.
The launch of Orchard Thieves in Cork was no ordinary night, from the minute guests entered the ‘Den of Thieves’, their boldness was rewarded as the bandit Gatekeeper provided them with dare cards. Those who were brave enough acted out the dares throughout the night!
The theme of mischief continued throughout the evening as guests were invited to share their most mischievous moments with Orchard Thieves via the #BeBold hashtag and an artist illustrated their tweets, live. If guests were not divulging their daring moments, they were getting up close and personal with a stranger in the photobooth, where they had to get snapped with a stranger.
Sharon Walsh, Marketing Director, HEINEKEN Ireland, said of the launch; “The Cork launch event was all about bringing our mischievous and bold personality to life, and rewarding the fans that were bold enough to take part. We were delighted to welcome Jape to the Den, he was the perfect addition!”

Orchard Thieves is a refreshingly new cider brand created by HEINEKEN Ireland. Crafted from the perfect mix of crisp and tart apples, Orchard Thieves has been designed specifically for Irish taste buds and is available on draught, in cans, pint bottles or 330ml bottles in bars and off-licences nationwide.

Fans can also try to thieve a pint of this distinctive cider online at www.denofthieves.ie where the mischievous fox will tempt you to #BeBold.

Twitter.com/OrchardThieves |Facebook.com/OrchardThievesIreland| www.orchardthievescider.com I #BeBold I www.denofthieves.ie
-ENDS-

INTERVIEWS: For interviews with Orchard Thieves Brand Managers or Marketing Director of Heineken Ireland contact: annmarie@thinkhouse.ie or amber@thinkhouse.ie

IMAGERY: High-res, print-ready imagery and social shots from the launch can be found at www.thinkhouse.ie/mediaroom

About HEINEKEN Ireland:

HEINEKEN Ireland is a wholly owned subsidiary of HEINEKEN N.V. the most international brewer in the world. Based in Cork since 1856, the brewery combines a long and proud brewing tradition with the most up to date technology and innovative marketing.

Today, HEINEKEN Ireland, whose operations include that of Northern Ireland, is the leading lager company in the Irish marketplace. HEINEKEN Ireland is committed to the responsible marketing and consumption of the brewery’s portfolio including Ireland’s No 1 lager, Heineken®, Desperados, Tiger, Coors Light, Fosters, Sol, Amstel Radler, Beamish Stout, Murphy’s Stout, and Beer Frontier our range of specialty beers, which includes Affligem, Paulaner, Moretti, Zywiec etc.

Orchard Thieves Taste Notes:
Orchard Thieves Cider has the perfect balance of sweetness and crispness, accentuated by vanilla notes to deliver a smooth long lasting apple finish. Orchard Thieves has an ABV of 4.5%.
DKE210515cider005 
 FREE PIC- NO REPRO FEE
21/05/2015
Tara Doyle of Ballinlough and Sarah McNulty of Parnell Place, having fun at The Secret Garden for the launch of Orchard Thieves Cider. Guests thieved a ticket to see Jape play a show stopping performance.
Picture: David Keane.
Press Release

Orchard Thieves’ Launch ‘Steals’ the Show with Jape

New cider, Orchard Thieves has arrived in Ireland and to celebrate, it invited 250 bold Corkonians to follow the paw prints to Cork’s boldest, one-night only bar, the ‘Den of Thieves’. Guests were invited to thieve some refreshingly crisp Orchard Thieves Cider and be entertained by world famous music talent, Jape.
The launch of Orchard Thieves in Cork was no ordinary night, from the minute guests entered the ‘Den of Thieves’, their boldness was rewarded as the bandit Gatekeeper provided them with dare cards. Those who were brave enough acted out the dares throughout the night!
The theme of mischief continued throughout the evening as guests were invited to share their most mischievous moments with Orchard Thieves via the #BeBold hashtag and an artist illustrated their tweets, live. If guests were not divulging their daring moments, they were getting up close and personal with a stranger in the photobooth, where they had to get snapped with a stranger.
Sharon Walsh, Marketing Director, HEINEKEN Ireland, said of the launch; “The Cork launch event was all about bringing our mischievous and bold personality to life, and rewarding the fans that were bold enough to take part. We were delighted to welcome Jape to the Den, he was the perfect addition!”

Orchard Thieves is a refreshingly new cider brand created by HEINEKEN Ireland. Crafted from the perfect mix of crisp and tart apples, Orchard Thieves has been designed specifically for Irish taste buds and is available on draught, in cans, pint bottles or 330ml bottles in bars and off-licences nationwide.

Fans can also try to thieve a pint of this distinctive cider online at www.denofthieves.ie where the mischievous fox will tempt you to #BeBold.

Twitter.com/OrchardThieves |Facebook.com/OrchardThievesIreland| www.orchardthievescider.com I #BeBold I www.denofthieves.ie
-ENDS-

INTERVIEWS: For interviews with Orchard Thieves Brand Managers or Marketing Director of Heineken Ireland contact: annmarie@thinkhouse.ie or amber@thinkhouse.ie

IMAGERY: High-res, print-ready imagery and social shots from the launch can be found at www.thinkhouse.ie/mediaroom

About HEINEKEN Ireland:

HEINEKEN Ireland is a wholly owned subsidiary of HEINEKEN N.V. the most international brewer in the world. Based in Cork since 1856, the brewery combines a long and proud brewing tradition with the most up to date technology and innovative marketing.

Today, HEINEKEN Ireland, whose operations include that of Northern Ireland, is the leading lager company in the Irish marketplace. HEINEKEN Ireland is committed to the responsible marketing and consumption of the brewery’s portfolio including Ireland’s No 1 lager, Heineken®, Desperados, Tiger, Coors Light, Fosters, Sol, Amstel Radler, Beamish Stout, Murphy’s Stout, and Beer Frontier our range of specialty beers, which includes Affligem, Paulaner, Moretti, Zywiec etc.

Orchard Thieves Taste Notes:
Orchard Thieves Cider has the perfect balance of sweetness and crispness, accentuated by vanilla notes to deliver a smooth long lasting apple finish. Orchard Thieves has an ABV of 4.5%.
dke210515cider004jpg 
 FREE PIC- NO REPRO FEE
21/05/2015
Kevin Long of The Lough, Tara Doyle of Ballinlough and Sarah McNulty of Parnell Place, pictured at The Secret Garden for the launch of Orchard Thieves Cider. Guests thieved a ticket to see Jape play a show stopping performance.
Picture: David Keane.
Press Release

Orchard Thieves’ Launch ‘Steals’ the Show with Jape

New cider, Orchard Thieves has arrived in Ireland and to celebrate, it invited 250 bold Corkonians to follow the paw prints to Cork’s boldest, one-night only bar, the ‘Den of Thieves’. Guests were invited to thieve some refreshingly crisp Orchard Thieves Cider and be entertained by world famous music talent, Jape.
The launch of Orchard Thieves in Cork was no ordinary night, from the minute guests entered the ‘Den of Thieves’, their boldness was rewarded as the bandit Gatekeeper provided them with dare cards. Those who were brave enough acted out the dares throughout the night!
The theme of mischief continued throughout the evening as guests were invited to share their most mischievous moments with Orchard Thieves via the #BeBold hashtag and an artist illustrated their tweets, live. If guests were not divulging their daring moments, they were getting up close and personal with a stranger in the photobooth, where they had to get snapped with a stranger.
Sharon Walsh, Marketing Director, HEINEKEN Ireland, said of the launch; “The Cork launch event was all about bringing our mischievous and bold personality to life, and rewarding the fans that were bold enough to take part. We were delighted to welcome Jape to the Den, he was the perfect addition!”

Orchard Thieves is a refreshingly new cider brand created by HEINEKEN Ireland. Crafted from the perfect mix of crisp and tart apples, Orchard Thieves has been designed specifically for Irish taste buds and is available on draught, in cans, pint bottles or 330ml bottles in bars and off-licences nationwide.

Fans can also try to thieve a pint of this distinctive cider online at www.denofthieves.ie where the mischievous fox will tempt you to #BeBold.

Twitter.com/OrchardThieves |Facebook.com/OrchardThievesIreland| www.orchardthievescider.com I #BeBold I www.denofthieves.ie
-ENDS-

INTERVIEWS: For interviews with Orchard Thieves Brand Managers or Marketing Director of Heineken Ireland contact: annmarie@thinkhouse.ie or amber@thinkhouse.ie

IMAGERY: High-res, print-ready imagery and social shots from the launch can be found at www.thinkhouse.ie/mediaroom

About HEINEKEN Ireland:

HEINEKEN Ireland is a wholly owned subsidiary of HEINEKEN N.V. the most international brewer in the world. Based in Cork since 1856, the brewery combines a long and proud brewing tradition with the most up to date technology and innovative marketing.

Today, HEINEKEN Ireland, whose operations include that of Northern Ireland, is the leading lager company in the Irish marketplace. HEINEKEN Ireland is committed to the responsible marketing and consumption of the brewery’s portfolio including Ireland’s No 1 lager, Heineken®, Desperados, Tiger, Coors Light, Fosters, Sol, Amstel Radler, Beamish Stout, Murphy’s Stout, and Beer Frontier our range of specialty beers, which includes Affligem, Paulaner, Moretti, Zywiec etc.

Orchard Thieves Taste Notes:
Orchard Thieves Cider has the perfect balance of sweetness and crispness, accentuated by vanilla notes to deliver a smooth long lasting apple finish. Orchard Thieves has an ABV of 4.5%.
DKE210515cider004 
 FREE PIC- NO REPRO FEE
21/05/2015
Kevin Long of The Lough, Tara Doyle of Ballinlough and Sarah McNulty of Parnell Place, pictured at The Secret Garden for the launch of Orchard Thieves Cider. Guests thieved a ticket to see Jape play a show stopping performance.
Picture: David Keane.
Press Release

Orchard Thieves’ Launch ‘Steals’ the Show with Jape

New cider, Orchard Thieves has arrived in Ireland and to celebrate, it invited 250 bold Corkonians to follow the paw prints to Cork’s boldest, one-night only bar, the ‘Den of Thieves’. Guests were invited to thieve some refreshingly crisp Orchard Thieves Cider and be entertained by world famous music talent, Jape.
The launch of Orchard Thieves in Cork was no ordinary night, from the minute guests entered the ‘Den of Thieves’, their boldness was rewarded as the bandit Gatekeeper provided them with dare cards. Those who were brave enough acted out the dares throughout the night!
The theme of mischief continued throughout the evening as guests were invited to share their most mischievous moments with Orchard Thieves via the #BeBold hashtag and an artist illustrated their tweets, live. If guests were not divulging their daring moments, they were getting up close and personal with a stranger in the photobooth, where they had to get snapped with a stranger.
Sharon Walsh, Marketing Director, HEINEKEN Ireland, said of the launch; “The Cork launch event was all about bringing our mischievous and bold personality to life, and rewarding the fans that were bold enough to take part. We were delighted to welcome Jape to the Den, he was the perfect addition!”

Orchard Thieves is a refreshingly new cider brand created by HEINEKEN Ireland. Crafted from the perfect mix of crisp and tart apples, Orchard Thieves has been designed specifically for Irish taste buds and is available on draught, in cans, pint bottles or 330ml bottles in bars and off-licences nationwide.

Fans can also try to thieve a pint of this distinctive cider online at www.denofthieves.ie where the mischievous fox will tempt you to #BeBold.

Twitter.com/OrchardThieves |Facebook.com/OrchardThievesIreland| www.orchardthievescider.com I #BeBold I www.denofthieves.ie
-ENDS-

INTERVIEWS: For interviews with Orchard Thieves Brand Managers or Marketing Director of Heineken Ireland contact: annmarie@thinkhouse.ie or amber@thinkhouse.ie

IMAGERY: High-res, print-ready imagery and social shots from the launch can be found at www.thinkhouse.ie/mediaroom

About HEINEKEN Ireland:

HEINEKEN Ireland is a wholly owned subsidiary of HEINEKEN N.V. the most international brewer in the world. Based in Cork since 1856, the brewery combines a long and proud brewing tradition with the most up to date technology and innovative marketing.

Today, HEINEKEN Ireland, whose operations include that of Northern Ireland, is the leading lager company in the Irish marketplace. HEINEKEN Ireland is committed to the responsible marketing and consumption of the brewery’s portfolio including Ireland’s No 1 lager, Heineken®, Desperados, Tiger, Coors Light, Fosters, Sol, Amstel Radler, Beamish Stout, Murphy’s Stout, and Beer Frontier our range of specialty beers, which includes Affligem, Paulaner, Moretti, Zywiec etc.

Orchard Thieves Taste Notes:
Orchard Thieves Cider has the perfect balance of sweetness and crispness, accentuated by vanilla notes to deliver a smooth long lasting apple finish. Orchard Thieves has an ABV of 4.5%.
dke210515cider003jpg 
 FREE PIC- NO REPRO FEE
21/05/2015
Aisling Keane of Charleville and Giles Reid and Anna Lapot, both city centre, pictured at The Secret Garden for the launch of Orchard Thieves Cider. Guests thieved a ticket to see Jape play a show stopping performance.
Picture: David Keane.
Press Release

Orchard Thieves’ Launch ‘Steals’ the Show with Jape

New cider, Orchard Thieves has arrived in Ireland and to celebrate, it invited 250 bold Corkonians to follow the paw prints to Cork’s boldest, one-night only bar, the ‘Den of Thieves’. Guests were invited to thieve some refreshingly crisp Orchard Thieves Cider and be entertained by world famous music talent, Jape.
The launch of Orchard Thieves in Cork was no ordinary night, from the minute guests entered the ‘Den of Thieves’, their boldness was rewarded as the bandit Gatekeeper provided them with dare cards. Those who were brave enough acted out the dares throughout the night!
The theme of mischief continued throughout the evening as guests were invited to share their most mischievous moments with Orchard Thieves via the #BeBold hashtag and an artist illustrated their tweets, live. If guests were not divulging their daring moments, they were getting up close and personal with a stranger in the photobooth, where they had to get snapped with a stranger.
Sharon Walsh, Marketing Director, HEINEKEN Ireland, said of the launch; “The Cork launch event was all about bringing our mischievous and bold personality to life, and rewarding the fans that were bold enough to take part. We were delighted to welcome Jape to the Den, he was the perfect addition!”

Orchard Thieves is a refreshingly new cider brand created by HEINEKEN Ireland. Crafted from the perfect mix of crisp and tart apples, Orchard Thieves has been designed specifically for Irish taste buds and is available on draught, in cans, pint bottles or 330ml bottles in bars and off-licences nationwide.

Fans can also try to thieve a pint of this distinctive cider online at www.denofthieves.ie where the mischievous fox will tempt you to #BeBold.

Twitter.com/OrchardThieves |Facebook.com/OrchardThievesIreland| www.orchardthievescider.com I #BeBold I www.denofthieves.ie
-ENDS-

INTERVIEWS: For interviews with Orchard Thieves Brand Managers or Marketing Director of Heineken Ireland contact: annmarie@thinkhouse.ie or amber@thinkhouse.ie

IMAGERY: High-res, print-ready imagery and social shots from the launch can be found at www.thinkhouse.ie/mediaroom

About HEINEKEN Ireland:

HEINEKEN Ireland is a wholly owned subsidiary of HEINEKEN N.V. the most international brewer in the world. Based in Cork since 1856, the brewery combines a long and proud brewing tradition with the most up to date technology and innovative marketing.

Today, HEINEKEN Ireland, whose operations include that of Northern Ireland, is the leading lager company in the Irish marketplace. HEINEKEN Ireland is committed to the responsible marketing and consumption of the brewery’s portfolio including Ireland’s No 1 lager, Heineken®, Desperados, Tiger, Coors Light, Fosters, Sol, Amstel Radler, Beamish Stout, Murphy’s Stout, and Beer Frontier our range of specialty beers, which includes Affligem, Paulaner, Moretti, Zywiec etc.

Orchard Thieves Taste Notes:
Orchard Thieves Cider has the perfect balance of sweetness and crispness, accentuated by vanilla notes to deliver a smooth long lasting apple finish. Orchard Thieves has an ABV of 4.5%.
DKE210515cider003 
 FREE PIC- NO REPRO FEE
21/05/2015
Aisling Keane of Charleville and Giles Reid and Anna Lapot, both city centre, pictured at The Secret Garden for the launch of Orchard Thieves Cider. Guests thieved a ticket to see Jape play a show stopping performance.
Picture: David Keane.
Press Release

Orchard Thieves’ Launch ‘Steals’ the Show with Jape

New cider, Orchard Thieves has arrived in Ireland and to celebrate, it invited 250 bold Corkonians to follow the paw prints to Cork’s boldest, one-night only bar, the ‘Den of Thieves’. Guests were invited to thieve some refreshingly crisp Orchard Thieves Cider and be entertained by world famous music talent, Jape.
The launch of Orchard Thieves in Cork was no ordinary night, from the minute guests entered the ‘Den of Thieves’, their boldness was rewarded as the bandit Gatekeeper provided them with dare cards. Those who were brave enough acted out the dares throughout the night!
The theme of mischief continued throughout the evening as guests were invited to share their most mischievous moments with Orchard Thieves via the #BeBold hashtag and an artist illustrated their tweets, live. If guests were not divulging their daring moments, they were getting up close and personal with a stranger in the photobooth, where they had to get snapped with a stranger.
Sharon Walsh, Marketing Director, HEINEKEN Ireland, said of the launch; “The Cork launch event was all about bringing our mischievous and bold personality to life, and rewarding the fans that were bold enough to take part. We were delighted to welcome Jape to the Den, he was the perfect addition!”

Orchard Thieves is a refreshingly new cider brand created by HEINEKEN Ireland. Crafted from the perfect mix of crisp and tart apples, Orchard Thieves has been designed specifically for Irish taste buds and is available on draught, in cans, pint bottles or 330ml bottles in bars and off-licences nationwide.

Fans can also try to thieve a pint of this distinctive cider online at www.denofthieves.ie where the mischievous fox will tempt you to #BeBold.

Twitter.com/OrchardThieves |Facebook.com/OrchardThievesIreland| www.orchardthievescider.com I #BeBold I www.denofthieves.ie
-ENDS-

INTERVIEWS: For interviews with Orchard Thieves Brand Managers or Marketing Director of Heineken Ireland contact: annmarie@thinkhouse.ie or amber@thinkhouse.ie

IMAGERY: High-res, print-ready imagery and social shots from the launch can be found at www.thinkhouse.ie/mediaroom

About HEINEKEN Ireland:

HEINEKEN Ireland is a wholly owned subsidiary of HEINEKEN N.V. the most international brewer in the world. Based in Cork since 1856, the brewery combines a long and proud brewing tradition with the most up to date technology and innovative marketing.

Today, HEINEKEN Ireland, whose operations include that of Northern Ireland, is the leading lager company in the Irish marketplace. HEINEKEN Ireland is committed to the responsible marketing and consumption of the brewery’s portfolio including Ireland’s No 1 lager, Heineken®, Desperados, Tiger, Coors Light, Fosters, Sol, Amstel Radler, Beamish Stout, Murphy’s Stout, and Beer Frontier our range of specialty beers, which includes Affligem, Paulaner, Moretti, Zywiec etc.

Orchard Thieves Taste Notes:
Orchard Thieves Cider has the perfect balance of sweetness and crispness, accentuated by vanilla notes to deliver a smooth long lasting apple finish. Orchard Thieves has an ABV of 4.5%.
dke210515cider002jpg 
 FREE PIC- NO REPRO FEE
21/05/2015
Conor McCarthy of Glandore and Rachel McAuliffe of Skibbereen, pictured at The Secret Garden for the launch of Orchard Thieves Cider. Guests thieved a ticket to see Jape play a show stopping performance.
Picture: David Keane.
Press Release

Orchard Thieves’ Launch ‘Steals’ the Show with Jape

New cider, Orchard Thieves has arrived in Ireland and to celebrate, it invited 250 bold Corkonians to follow the paw prints to Cork’s boldest, one-night only bar, the ‘Den of Thieves’. Guests were invited to thieve some refreshingly crisp Orchard Thieves Cider and be entertained by world famous music talent, Jape.
The launch of Orchard Thieves in Cork was no ordinary night, from the minute guests entered the ‘Den of Thieves’, their boldness was rewarded as the bandit Gatekeeper provided them with dare cards. Those who were brave enough acted out the dares throughout the night!
The theme of mischief continued throughout the evening as guests were invited to share their most mischievous moments with Orchard Thieves via the #BeBold hashtag and an artist illustrated their tweets, live. If guests were not divulging their daring moments, they were getting up close and personal with a stranger in the photobooth, where they had to get snapped with a stranger.
Sharon Walsh, Marketing Director, HEINEKEN Ireland, said of the launch; “The Cork launch event was all about bringing our mischievous and bold personality to life, and rewarding the fans that were bold enough to take part. We were delighted to welcome Jape to the Den, he was the perfect addition!”

Orchard Thieves is a refreshingly new cider brand created by HEINEKEN Ireland. Crafted from the perfect mix of crisp and tart apples, Orchard Thieves has been designed specifically for Irish taste buds and is available on draught, in cans, pint bottles or 330ml bottles in bars and off-licences nationwide.

Fans can also try to thieve a pint of this distinctive cider online at www.denofthieves.ie where the mischievous fox will tempt you to #BeBold.

Twitter.com/OrchardThieves |Facebook.com/OrchardThievesIreland| www.orchardthievescider.com I #BeBold I www.denofthieves.ie
-ENDS-

INTERVIEWS: For interviews with Orchard Thieves Brand Managers or Marketing Director of Heineken Ireland contact: annmarie@thinkhouse.ie or amber@thinkhouse.ie

IMAGERY: High-res, print-ready imagery and social shots from the launch can be found at www.thinkhouse.ie/mediaroom

About HEINEKEN Ireland:

HEINEKEN Ireland is a wholly owned subsidiary of HEINEKEN N.V. the most international brewer in the world. Based in Cork since 1856, the brewery combines a long and proud brewing tradition with the most up to date technology and innovative marketing.

Today, HEINEKEN Ireland, whose operations include that of Northern Ireland, is the leading lager company in the Irish marketplace. HEINEKEN Ireland is committed to the responsible marketing and consumption of the brewery’s portfolio including Ireland’s No 1 lager, Heineken®, Desperados, Tiger, Coors Light, Fosters, Sol, Amstel Radler, Beamish Stout, Murphy’s Stout, and Beer Frontier our range of specialty beers, which includes Affligem, Paulaner, Moretti, Zywiec etc.

Orchard Thieves Taste Notes:
Orchard Thieves Cider has the perfect balance of sweetness and crispness, accentuated by vanilla notes to deliver a smooth long lasting apple finish. Orchard Thieves has an ABV of 4.5%.
DKE210515cider002 
 FREE PIC- NO REPRO FEE
21/05/2015
Conor McCarthy of Glandore and Rachel McAuliffe of Skibbereen, pictured at The Secret Garden for the launch of Orchard Thieves Cider. Guests thieved a ticket to see Jape play a show stopping performance.
Picture: David Keane.
Press Release

Orchard Thieves’ Launch ‘Steals’ the Show with Jape

New cider, Orchard Thieves has arrived in Ireland and to celebrate, it invited 250 bold Corkonians to follow the paw prints to Cork’s boldest, one-night only bar, the ‘Den of Thieves’. Guests were invited to thieve some refreshingly crisp Orchard Thieves Cider and be entertained by world famous music talent, Jape.
The launch of Orchard Thieves in Cork was no ordinary night, from the minute guests entered the ‘Den of Thieves’, their boldness was rewarded as the bandit Gatekeeper provided them with dare cards. Those who were brave enough acted out the dares throughout the night!
The theme of mischief continued throughout the evening as guests were invited to share their most mischievous moments with Orchard Thieves via the #BeBold hashtag and an artist illustrated their tweets, live. If guests were not divulging their daring moments, they were getting up close and personal with a stranger in the photobooth, where they had to get snapped with a stranger.
Sharon Walsh, Marketing Director, HEINEKEN Ireland, said of the launch; “The Cork launch event was all about bringing our mischievous and bold personality to life, and rewarding the fans that were bold enough to take part. We were delighted to welcome Jape to the Den, he was the perfect addition!”

Orchard Thieves is a refreshingly new cider brand created by HEINEKEN Ireland. Crafted from the perfect mix of crisp and tart apples, Orchard Thieves has been designed specifically for Irish taste buds and is available on draught, in cans, pint bottles or 330ml bottles in bars and off-licences nationwide.

Fans can also try to thieve a pint of this distinctive cider online at www.denofthieves.ie where the mischievous fox will tempt you to #BeBold.

Twitter.com/OrchardThieves |Facebook.com/OrchardThievesIreland| www.orchardthievescider.com I #BeBold I www.denofthieves.ie
-ENDS-

INTERVIEWS: For interviews with Orchard Thieves Brand Managers or Marketing Director of Heineken Ireland contact: annmarie@thinkhouse.ie or amber@thinkhouse.ie

IMAGERY: High-res, print-ready imagery and social shots from the launch can be found at www.thinkhouse.ie/mediaroom

About HEINEKEN Ireland:

HEINEKEN Ireland is a wholly owned subsidiary of HEINEKEN N.V. the most international brewer in the world. Based in Cork since 1856, the brewery combines a long and proud brewing tradition with the most up to date technology and innovative marketing.

Today, HEINEKEN Ireland, whose operations include that of Northern Ireland, is the leading lager company in the Irish marketplace. HEINEKEN Ireland is committed to the responsible marketing and consumption of the brewery’s portfolio including Ireland’s No 1 lager, Heineken®, Desperados, Tiger, Coors Light, Fosters, Sol, Amstel Radler, Beamish Stout, Murphy’s Stout, and Beer Frontier our range of specialty beers, which includes Affligem, Paulaner, Moretti, Zywiec etc.

Orchard Thieves Taste Notes:
Orchard Thieves Cider has the perfect balance of sweetness and crispness, accentuated by vanilla notes to deliver a smooth long lasting apple finish. Orchard Thieves has an ABV of 4.5%.
dke210515cider001jpg 
 FREE PIC- NO REPRO FEE
21/05/2015
Ballincollig ladies Lijana Jomentaite, Kate Sexton and Alexandra Podhorodecka, pictured at The Secret Garden for the launch of Orchard Thieves Cider. Guests thieved a ticket to see Jape play a show stopping performance.
Picture: David Keane.
Press Release

Orchard Thieves’ Launch ‘Steals’ the Show with Jape

New cider, Orchard Thieves has arrived in Ireland and to celebrate, it invited 250 bold Corkonians to follow the paw prints to Cork’s boldest, one-night only bar, the ‘Den of Thieves’. Guests were invited to thieve some refreshingly crisp Orchard Thieves Cider and be entertained by world famous music talent, Jape.
The launch of Orchard Thieves in Cork was no ordinary night, from the minute guests entered the ‘Den of Thieves’, their boldness was rewarded as the bandit Gatekeeper provided them with dare cards. Those who were brave enough acted out the dares throughout the night!
The theme of mischief continued throughout the evening as guests were invited to share their most mischievous moments with Orchard Thieves via the #BeBold hashtag and an artist illustrated their tweets, live. If guests were not divulging their daring moments, they were getting up close and personal with a stranger in the photobooth, where they had to get snapped with a stranger.
Sharon Walsh, Marketing Director, HEINEKEN Ireland, said of the launch; “The Cork launch event was all about bringing our mischievous and bold personality to life, and rewarding the fans that were bold enough to take part. We were delighted to welcome Jape to the Den, he was the perfect addition!”

Orchard Thieves is a refreshingly new cider brand created by HEINEKEN Ireland. Crafted from the perfect mix of crisp and tart apples, Orchard Thieves has been designed specifically for Irish taste buds and is available on draught, in cans, pint bottles or 330ml bottles in bars and off-licences nationwide.

Fans can also try to thieve a pint of this distinctive cider online at www.denofthieves.ie where the mischievous fox will tempt you to #BeBold.

Twitter.com/OrchardThieves |Facebook.com/OrchardThievesIreland| www.orchardthievescider.com I #BeBold I www.denofthieves.ie
-ENDS-

INTERVIEWS: For interviews with Orchard Thieves Brand Managers or Marketing Director of Heineken Ireland contact: annmarie@thinkhouse.ie or amber@thinkhouse.ie

IMAGERY: High-res, print-ready imagery and social shots from the launch can be found at www.thinkhouse.ie/mediaroom

About HEINEKEN Ireland:

HEINEKEN Ireland is a wholly owned subsidiary of HEINEKEN N.V. the most international brewer in the world. Based in Cork since 1856, the brewery combines a long and proud brewing tradition with the most up to date technology and innovative marketing.

Today, HEINEKEN Ireland, whose operations include that of Northern Ireland, is the leading lager company in the Irish marketplace. HEINEKEN Ireland is committed to the responsible marketing and consumption of the brewery’s portfolio including Ireland’s No 1 lager, Heineken®, Desperados, Tiger, Coors Light, Fosters, Sol, Amstel Radler, Beamish Stout, Murphy’s Stout, and Beer Frontier our range of specialty beers, which includes Affligem, Paulaner, Moretti, Zywiec etc.

Orchard Thieves Taste Notes:
Orchard Thieves Cider has the perfect balance of sweetness and crispness, accentuated by vanilla notes to deliver a smooth long lasting apple finish. Orchard Thieves has an ABV of 4.5%.
DKE210515cider001 
 FREE PIC- NO REPRO FEE
21/05/2015
Ballincollig ladies Lijana Jomentaite, Kate Sexton and Alexandra Podhorodecka, pictured at The Secret Garden for the launch of Orchard Thieves Cider. Guests thieved a ticket to see Jape play a show stopping performance.
Picture: David Keane.
Press Release

Orchard Thieves’ Launch ‘Steals’ the Show with Jape

New cider, Orchard Thieves has arrived in Ireland and to celebrate, it invited 250 bold Corkonians to follow the paw prints to Cork’s boldest, one-night only bar, the ‘Den of Thieves’. Guests were invited to thieve some refreshingly crisp Orchard Thieves Cider and be entertained by world famous music talent, Jape.
The launch of Orchard Thieves in Cork was no ordinary night, from the minute guests entered the ‘Den of Thieves’, their boldness was rewarded as the bandit Gatekeeper provided them with dare cards. Those who were brave enough acted out the dares throughout the night!
The theme of mischief continued throughout the evening as guests were invited to share their most mischievous moments with Orchard Thieves via the #BeBold hashtag and an artist illustrated their tweets, live. If guests were not divulging their daring moments, they were getting up close and personal with a stranger in the photobooth, where they had to get snapped with a stranger.
Sharon Walsh, Marketing Director, HEINEKEN Ireland, said of the launch; “The Cork launch event was all about bringing our mischievous and bold personality to life, and rewarding the fans that were bold enough to take part. We were delighted to welcome Jape to the Den, he was the perfect addition!”

Orchard Thieves is a refreshingly new cider brand created by HEINEKEN Ireland. Crafted from the perfect mix of crisp and tart apples, Orchard Thieves has been designed specifically for Irish taste buds and is available on draught, in cans, pint bottles or 330ml bottles in bars and off-licences nationwide.

Fans can also try to thieve a pint of this distinctive cider online at www.denofthieves.ie where the mischievous fox will tempt you to #BeBold.

Twitter.com/OrchardThieves |Facebook.com/OrchardThievesIreland| www.orchardthievescider.com I #BeBold I www.denofthieves.ie
-ENDS-

INTERVIEWS: For interviews with Orchard Thieves Brand Managers or Marketing Director of Heineken Ireland contact: annmarie@thinkhouse.ie or amber@thinkhouse.ie

IMAGERY: High-res, print-ready imagery and social shots from the launch can be found at www.thinkhouse.ie/mediaroom

About HEINEKEN Ireland:

HEINEKEN Ireland is a wholly owned subsidiary of HEINEKEN N.V. the most international brewer in the world. Based in Cork since 1856, the brewery combines a long and proud brewing tradition with the most up to date technology and innovative marketing.

Today, HEINEKEN Ireland, whose operations include that of Northern Ireland, is the leading lager company in the Irish marketplace. HEINEKEN Ireland is committed to the responsible marketing and consumption of the brewery’s portfolio including Ireland’s No 1 lager, Heineken®, Desperados, Tiger, Coors Light, Fosters, Sol, Amstel Radler, Beamish Stout, Murphy’s Stout, and Beer Frontier our range of specialty beers, which includes Affligem, Paulaner, Moretti, Zywiec etc.

Orchard Thieves Taste Notes:
Orchard Thieves Cider has the perfect balance of sweetness and crispness, accentuated by vanilla notes to deliver a smooth long lasting apple finish. Orchard Thieves has an ABV of 4.5%.
dke200515amber013jpg 
 EEjob 20/05/2015
Echo News
Committee members Paul O'Mahony, Brid Higgisson, Ursula Mulvihill, Jagoda Lniska, Mary Kelleher, Josie Opoku, Jennifer Broderick, Kayleigh Liu, Aine Deasy and Thomas Kelly, with school principal Ger O'Donovan and special guests Frank Mulvihill and Paul Kerrigan, proudly displaying their flag during the Amber Flag presentation at St Mary's on the Hill Primary School, Knocknaheeny.
Picture: David Keane.
dke200515amber012jpg 
 EEjob 20/05/2015
Echo News
Committee members Paul O'Mahony, Jagoda Lniska, Josie Opoku, Kayleigh Liu and Thomas Kelly, proudly holding their flag during the Amber Flag presentation at St Mary's on the Hill Primary School, Knocknaheeny.
Picture: David Keane.
dke200515amber011jpg 
 EEjob 20/05/2015
Echo News
Principal Ger O'Donovan, centre, with special guests Frank Mulvihill and Paul Kerrigan, at the Amber Flag presentation at St Mary's on the Hill Primary School, Knocknaheeny.
Picture: David Keane.
dke200515amber010jpg 
 EEjob 20/05/2015
Echo News
Committee members Ursula Mulvihill, Brid Higgisson and Jennifer Broderick, are all smile during the Amber Flag presentation at St Mary's on the Hill Primary School, Knocknaheeny.
Picture: David Keane.
dke200515amber009jpg 
 EEjob 20/05/2015
Echo News
Pupils Alana Condon, Chloe Liu, Jineice Wyse and Ava Hennessy, are all smiles at the Amber Flag presentation at St Mary's on the Hill Primary School, Knocknaheeny.
Picture: David Keane.
dke200515amber008jpg 
 EEjob 20/05/2015
Echo News
Pupils Sophie Pike, Carissa Fermoyle and Kiana Lynch, attending the Amber Flag presentation at St Mary's on the Hill Primary School, Knocknaheeny.
Picture: David Keane.
dke200515amber007jpg 
 EEjob 20/05/2015
Echo News
Pupils Lydia O'Sullivan, Cherelle O'Brien and Ryan Keohane, with their flags at the Amber Flag presentation at St Mary's on the Hill Primary School, Knocknaheeny.
Picture: David Keane.

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